It’s an ineffable quality. I think of it as traction, or grabbiness. It’s that quality that makes you just want to play something, and not just want to, but to know what you need to do in play. This character has to do this, to want this. This situation needs to explode in this fashion.

Imagine for a moment that your brain is a pseudo-random-number generator. Presented with a blank page, it will produce more or less the same results. A great way to spark creativity is to give yourself something other than the same blank white page to start with. A great way to stifle creativity is to start with something complete. You want some suggestive marks, but nothing excessive.

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